5 Tips to Build Your Online Following

This post is specifically aimed at musicians but can be adapted and used for anyone who needs to build an online presence. The key to achieving longevity in your chosen field is to engage with your audience and here are five tips on how to achieve this.

Share content…a lot.

Creating good content is important but in order for it to be noticed, it needs to be shared…a lot. How many times is a lot? At least eight times is the optimum number for content to be seen and acted upon. Don’t share all at the same time, play around with the days and times you post. Take note which days and times get the most response and ensure you post at those times in future.

Interact with audience

When you post, make sure you hang around on your chosen social media app and interact with those who engage with those posts. Reply to their comments, thank them for liking / retweeting, return the favour when they follow you, invite them to sign up to your list. Just be careful to not do this too quickly though – nothing is guaranteed to put people off faster than being seen as too ‘salesy’.

Giveaways

For further interaction, ensure that you always have something to ‘giveaway’ to your audience. Ideally, it won’t be a physical something, but should always be designed to encourage your audience to become more engaged with you. Ideas could include links to unlisted YouTube videos of rehearsals, watch parties, polls to decide the next song you sing, snippets of new songs.

Make Connections

All the above tips are about connecting with an audience and so this fourth tip is to capitalise on those connections. The ultimate aim of making music is to sell your music and, to a certain extent, yourself. Keep this in mind when posting on social media and remember that you are training your audience to follow you, so make sure that they do!

Perseverance

Perseverance is not a glamorous word, being associated with plain old hard work. However, perseverance is the one thing that you will need above all else to succeed in any business, whether it be music or otherwise. There will be plenty of setbacks and wrong turnings but everything is a learning experience and as long as you don’t give up, you’ll succeed.

Keep going with these and soon, it will become a habit that pays off – give it a go!

If you like what you see, why not subscribe?

The first chapter of my bestselling eBook comes free when you sign up!

How To Create A Successful Fan Blog

Welcome to my first blog post about How to Create a Successful Fan Blog.  For the past three years I have been writing and running a successful fan blog for the British tenor, Alfie Boe.

As such, one of the questions I am most likely to be asked is “how did you start a blog?”.  No matter how hard I tried, I could never find a short answer to this question and so I decided to write a book instead:

Even though a lot of people had asked me about starting a blog, I was totally taken aback and overwhelmed when it became an amazon bestseller in the first week of release!  To say you could have knocked me down with a feather is an understatement.  If you want to know how to take the first steps in blogging then click here to buy.

I started writing after reading (what seemed to me) yet another poorly researched interview about Alfie and thought I could do better. I set up a WordPress account very quickly and published my first few posts. To my surprise and delight, other Alfie fans liked it and before I knew where I was, I had caught the blogging bug.

Audience engagement figures continued to rise and after a while I landed my first interview, with Alfie’s brother Michael, also a gifted tenor. That led on to other interviews which eventually led to being accepted as a Huffington Post blogger.

Now if this all sounds idyllic and easy, it wasn’t. By no means was it a bed of roses but like anything, the ups more than made up for the downs. The downs included the problem of staring at a blank page and not knowing what to write (still happens!), striking the right tone and balance with posts and the difficulty of juggling a full time job and a family with running a fan blog. Two years into writing the blog, I took the bold decision to leave my day job and writing quickly became my salvation as I was able to devote more time to it.

Thanks for reading and sharing

xx